Tuesday, October 7, 2014

How Matters? --- Of stolen slogans, patents and ownership





Yesterday, I read about the rather frivolous lawsuit on who owns the phrase “How matters” between a business strategy author and a yoghurt company?  The ownership, copyrights and the patent issues seem to be getting crazier by the day.There are numerous such ridiculous lawsuits being filed on a regular basis.

Sometime back I had heard about a US based rice company almost succeeding in patenting “Basmati”, then having to give it up because “Basmati” happens to be an ancient Sanskrit word and is a special kind of rice that has been grown in certain regions of India for ages. This issue caused a brief diplomatic crisis between India and United States. Then of course Yoga has been around for centuries, but patenting certain Yoga poses under certain “brand” names has become a fashion of sorts.

How far are we willing to go to own any and everything we possibly can?
Possession of land has been around for ages, however the futility of excess need and greed are beautifully depicted in a short story by Leo Tolstoy, How much land does a man need, wherein the protagonist ends up dying out of sheer exhaustion in the process of acquiring as much land he possibly can by running from sunrise to sunset.

The basic needs of a human being such as - water and air are meant to be free and accessible to all, but are increasingly becoming scarce. Clean, drinking water is perhaps a dream for many, which in turn has benefited the companies that sell bottled water. With bottled water becoming a norm, what about clean air? Especially with so many countries becoming virtual factories of the world…well there is a solution again for the privileged - flavored Oxygen bars!!

Where are we headed, trying to own every little thing we possibly can in this world when in reality we own nothing.  Just as Alexander the Great conqueror summed it up with his last words:  “Bury my body, do not build any monument, keep my hands outside so that the world knows the person who won the world had nothing in his hands when dying“.

2 comments:

Arti said...

So true Ish. What we do leave behind when we go are memories in the hearts of the people who touch our lives. Wouldn't the world be a better place if we worked our socks off to fill those memories with love and care instead of claiming ownership as you pointed out? BTW, 'How much land a man needs' is one of my favourite 'gyan wali' stories that I quote to look more well read than I am- after all it's a Tolstoy!

Ish said...

Tolstoy is simply the best! especially his short stories...